Joanna Weinman | Senior UX Designer

Kresus Labs

2022–Present

Senior UX Designer

Drove UX across three major flagship app versions, an attestation platform for KPMG, a fast-tracked enterprise tokenization platform with international partners, and partner pitches for Walmart, Franklin Templeton, Sotheby's, MasterCard, and others.

The roadmap kept shifting. Our two-person team kept shipping. I decided how it should work, Nate M. made it pretty. Wireframes shown where I have them, shipped screens where I don't.

Flagship Consumer App

From NFT superapp to multi-chain trading platform. Three major version pivots, each with unique UX demands.

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1.0

2.0

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3.0

Digital Estate

in development

How do you design for death in a crypto app? Digital Estate lets users designate trustees to access their wallet if something happens to them. A sensitive feature requiring clear communication and careful UX.

Intro & Purchase

Confirm Trustee

Inactivity Alert

Transfer Initiated

KPMG Attestation

shipped

Blockchain document verification for enterprise clients.

1.0 Wireframe

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1.1 Expansion

RWA Tokenization Platform

in development

Four portals. 80+ screens. Two-month timeline.

NDA — wireframes only

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Partner Pitches

Spec work to land enterprise deals.

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FT Wireframe

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FT Design

Walmart

Walmart2Walmart

Sotheby's

MasterCard

Stocktwits

2021–2022

Product Designer

Social trading platform evolving from network to trading app. I designed features that bridged both — portfolio tracking that's inherently social. Contributed to launch of crypto trading and equities trading during $30M Series B raise.

Portfolio + Leaderboard

shipped

Portfolio aggregation, social leaderboards, and discovery across web and mobile. UX was mine, visual design was Nate again. Shipped during $30M Series B.

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Portfolio Wireframe

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Options Wireframe

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Portfolio Shipped

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Leaderboard

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Portfolio

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Discover

Charming Robot

2015–2021

Senior Front End Developer / Senior UX Designer

UX and front-end WordPress development at a small agency across healthcare, media, and lifestyle. Role varied by project — research, wireframes, prototypes, or full custom WordPress builds, sometimes all of the above.

Freelance

Ongoing

WordPress Developer + UX Designer

Technical and UX lead on web projects — strategy, custom WordPress builds, or both. Visual design by others; screenshots show shipped work.

AccentCare

shipped

Technical and UX lead. Managed a junior UX designer, oversaw custom plugin development, and handled the full site build on Kadence Pro with custom theme work and admin config for content team autonomy. Balanced competing priorities across multiple client stakeholders.

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Public Site

Customized Admin

6th Man Ventures

shipped

Custom WordPress theme build for a crypto VC firm. Flagged development issues during design review, then built the fully custom theme with admin customization for client content management.

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Tiff's Treats

shipped

Brought in to refine checkout UX in response to increased competition. Reworked the flow and handed off to the designer for implementation.

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Also maintaining: KFF Health System Tracker, Econofact